Food Delivery App Photography
For the past year, I have been doing food photography for a food delivery app. It's been an interesting experience.
First, restaurants need to understand that people eat with their eyes first. Whether it is a menu you hand to your guests, or an online menu, you need to have good quality photos. Several locations that I did photos at have told me how much their app business has increased once photos were added.
Here are some tips:
1. If the photographer has a set number of photos they need to get, take advantage and do as many as allowed. I was allowed to take up to ten dishes, and there were some places that would only give me a few. The photo shoot was free to the restaurant, so why not do all ten?
2. Photograph your most profitable dishes.
3. Photograph dishes unique to your restaurant. I would get a lot that would want photos of fries or onion rings. Here's the thing, we all know what fries and onion rings. Photograph your best looking dishes.
4. Help the photographer. We want your food to look good. Don't just throw the dish down, then walk away. Help make sure everything looks good.
5. Stop whining about food costs. Yes, I understand it's food waste, but you could give it to your employees, give some to the photographer or even give it to a customer.
6. If you are having problems with the delivery app, don't get mad at the photographer. Most of the photographers are just contracted through a third party. They can not help you with any issues you are having.
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